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Hyrox, rock climbing gain momentum, yet growing rehabilitation challenge lies behind_我的网站

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    A climbing enthusiast competes in an event in Hangzhou, East China's Zhejiang Province on August 11, 2024. Photo: VCGA Hyrox indoor fitness competition recently held in Southwest China's Sichuan Province became a social media sensation, with clips showing sweat-soaked, exhausted but determined participants crossing the finish line quickly spreading online. The event also put into spotlight a sport which some netizens jokingly describe as "1 kilometer is merely a comma."
Dubbed the "marathon of the fitness world," Hyrox is an indoor fitness race combining 8 kilometers of running with 8 functional workout stations - SkiErg, sled push, sled pull, burpee broad jumps, row, farmer's carry, sandbag lunges and wall balls. Unlike some professional competitions, it has relatively low entry barriers.  
In recent years, young people's approaches to exercise have become increasingly diverse. From outdoor climbing and marathons to emerging hybrid fitness competitions such as Hyrox, sports have evolved from simple physical activities into lifestyle choices and social identities for many.
Yet behind the wave of social media check-ins, race photos and inspirational videos lies another reality: the growing risk of sports-related injuries.
The abundance of online content showcasing successful finishes can sometimes obscure the physical demands of these events, creating the impression among some fitness enthusiasts that regular gym workouts and casual running are enough preparation. 
'Extreme' sports for ordinary people
Although activities such as Hyrox appear accessible to the public, the physical pressure they place on participants can be far greater than expected.
"Videos circulating online looked really cool. Several of my fitness buddies had signed up, and we decided to join mainly to experience the atmosphere. We thought we would register first and figure out the rest later," Oliver, who recently participated in a Hyrox competition, told the Global Times.
Oliver, who has maintained strength training and running routines for two years, said he was initially attracted by the energetic images and intense competition scenes shared on short-video platforms.
"The experience was exciting, but during some intervals between stations, my average heart rate often climbed to around 160 bpm, which really made me worry about the risks," he said.
"I usually train at the gym. When I run, I focus on running; when I lift weights, I take enough rest between sets. I rarely practice switching directly from running into heavy lifting under fatigue," he added.
Oliver's experience reflects that of many other participants.
Beyond Hyrox, climbing, marathons and other emerging sports have also gained huge popularity, with many people who previously only participated in casual workouts or recreational running now becoming part of these new sports communities — often inspired by what they see on social media.
On lifestyle platform Xiaohongshu, or RedNote, the Hyrox hashtag has attracted more than 1.5 million posts and 290 million views, while content under the rock climbing hashtag has generated an even higher 2.05 billion views.
However, the rapid rise of these activities has also brought safety concerns, including cases of participants being diagnosed with rhabdomyolysis after Hyrox events, climbing accidents resulting in fractures, and marathon events being suspended due to safety issues.
    Hyrox participants do sandbag lunges during an event in Hangzhou, East China's Zhejiang Province on July 4, 2026. Photo: VCG"Encouraging people to exercise is absolutely positive. But everyone should also remain rational and understand their own limits," Xu Fuli, a professional athlete who has competed in Hyrox and Spartan races and achieved strong results in women's categories, told the Global Times.
Xu said she was happy to see growing interest in emerging sports, but she also worried after witnessing participants collapse or compete despite obvious signs that they could no longer continue safely.
Having trained professionally in these events for years, Xu follows a detailed long-term plan and adjusts her competition schedule or withdraws when her physical condition is not suitable.
"Whether it is a marathon, climbing or Hyrox, these activities may look like sports that ordinary people can easily participate in, but they still place extreme demands on the body. People need professional assessment and training, and should always exercise within their limits," Xu said.
The trap of fitness culture
For Oliver and many other participants, social connection is another important factor driving them into these sports.
"Especially for people working away from their hometowns, many have made friends simply because they joined a sports group and signed up for competitions together," Oliver said.
Experts believe that the social appeal and identity attached to these sports have, to some extent, transformed exercise from a personal activity into a form of social event, creating some peer pressure.
"You can see that many participants in these sports come from urban middle-class and higher-income groups. Their identities are shaped by these sports, while these sports themselves are increasingly defined by training cultures and commercial competition brands," a sports psychology expert surnamed Lü told the Global Times.
"Once a complete training culture is branded, exercise is no longer just public knowledge, but becomes a form of consumption and identity-building," Lü said.
"Such a culture may encourage people to ignore their actual physical conditions and push themselves into excessive training, increasing the risk of injury."
Doctors have also warned that beginners who rapidly increase exercise intensity are particularly vulnerable to overuse injuries.
Li Xiaoyan, deputy dean of the School of Sports Medicine and Rehabilitation at North Sichuan Medical College, said Hyrox is fundamentally different from marathons and ordinary gym workouts, according to a report by Sichuan local media.
Li explained that marathons mainly focus on continuous aerobic endurance, challenging cardiovascular capacity and joints such as the knees.
Hyrox, by contrast, combines aerobic exercise, anaerobic training and weighted strength exercises. During much of the competition, participants' heart rates remain close to their limits, placing continuous stress on the cardiovascular system, lower back, knees and shoulder muscles.
Many participants also struggle to distinguish between normal post-exercise soreness and injury-related pain.
"Feeling sore throughout the body after exercise, with symptoms improving after one or two days of rest, is usually a normal response caused by muscle fatigue. But sharp joint pain or sudden lower-back pain are warning signs of injury. In such cases, people should stop immediately rather than force themselves to continue," Li said.
"The key is to progress step by step and, whenever possible, train under professional guidance. If your body feels uncomfortable, reduce the intensity and rest. If you are in good condition, increase the workload gradually," Lü said. 
"For ordinary people, exercise requires patience. There is no need to approach it with the mindset of preparing for the Olympics. The purpose of exercise is simply to make life more enjoyable and to challenge the body in a healthy way." 
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抖音直播电商业务大幅拉动了罗永浩的还债速度，2020年9月23日，罗永浩在《脱口秀大会》总决赛中更新还债进度：“始于2018年年底的6个亿的债务，到今天我们已经还了快4个亿了。等这些债务真的全部还完了之后，可能会拍一个纪录片，来纪念这一段诡异的人生旅程，这个纪录片的名字我都想好了，就叫《真还传》。”2022年6月12日晚间宣布要退网的罗永浩还在13日晚间于抖音“交个朋友直播间”进行了直播告别。但是将第一个创业赛道定为AR的老罗截至目前并未透露相关方面的进展，一位多年聚焦AR/VR赛道的创业者对记者表示，五年之后，AR消费级市场应该还没开始，但老罗进来，至少供应链和现在这一批AR硬件厂商会被刺激到，并产生一定的加速作用。

二 | 罗永浩的抖音直播间将继续运作，而“起家”于抖音直播间并进行多平台探索的除了老罗还有俞敏洪。昨日，已有消息称俞敏洪将现身“新东方迅程教育专营店”淘宝直播间，讲解大学生学习成长与规划方面内容。在俞敏洪将现身的“新东方迅程教育专营店”淘宝直播间里，目前暂未透露更多信息。

三 | 记者在“新东方迅程教育专营店”店铺看到，该店铺粉丝数为7.86万，售卖的产品包括英语四六级、考研、英语口语等教育产品。去年双11期间，俞敏洪首次在淘宝“直播带课”，分享大学学习、职业路径规划等，共有数万用户购买了考研英语、大学英语四六级等课程。

四 | “现在不让搞二选一，更多的还是要看主播的意愿。

五 | ”有电商平台人士告诉第一财经。今年，淘宝天猫推出“品牌书课”名师直播计划，除俞敏洪外，考研界名师张雪峰、肖秀荣等已接连登陆淘宝直播，未来还有更多名师入驻。淘宝天猫正为成人在线教育提供更广阔的空间，不仅能购买辅导书籍和培训课程，还有试听试看、直播学习等教育服务。对于教育机构而言，直播是天然适合的场景。教育产品本身以内容服务为主，在直播间可以试课、解决用户对于课程产品的个性化提问。

六 | 对于潜在学员而言，授课老师在直播中展示自己的教学风格、气质谈吐，可以让学员更快地做出购买决策。淘宝教育运营总监叶挺曾表示，淘宝上大量职业考试用书的购买行为背后，是对考试需求的表达，而在线课程正是对这一关联需求的满足。这种“书课一体”的模式，在供给侧将课程产品与淘宝上最普遍的实物商品结合在一起。“俞敏洪和罗永浩的加入，也许会带去流量，加上李佳琦在，淘宝直播双十一成绩应该还是可观的。不过现在直播电商也在‘去大主播’化，头部大主播的销售额背后折射出巨大的资源集中效应，中小主播及长尾主播能获得的空间被压缩。”网经社电子商务研究中心分析师莫岱青告诉第一财经记者，商家为了能够进入到头部主播的直播间，势必要做出让利和牺牲。“中小主播来到台前，加上店播的争夺，直播电商环境也在发生变化。另外头部是可以培养的，没有薇娅，也会有其他人出现。” 莫岱青认为。

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Published on:09:20:40